Category: Ava Mize

  • From the Starting Line to the Sidelines: Ella Thomas’ Journey as a Female Athlete in Sports Business 

    From the Starting Line to the Sidelines: Ella Thomas’ Journey as a Female Athlete in Sports Business 

    Ella’s journey in sports started early—before she realized it was the beginning of something much bigger. At just four or five years old, she was tumbling through gymnastics routines and practicing her pliés in dance class. Eventually, she left dance behind and focused on competitive gymnastics until 7th grade. That same year, pivoted to track and field—a decision heavily influenced by her dad, who was always one of her biggest supporters. Track became her fallback, but it quickly grew into something much more meaningful.

    When Ella left gymnastics, she needed a new sport, but felt it was too late to catch up in volleyball or basketball—sports that most of her friends were already deeply involved in. Track offered Thomas a fresh start. She still remembers her parents watching her sprint down the beach when she was little, already sensing that running could be her thing. Ella’s dad, who always said track was his favorite sport, was her number one fan. From driving her to summer meets in Seattle and Portland to offering advice rooted in his own experiences, his belief in her never wavered. Ella also stated that she owes so much to her high school coach, Kelly Walk, who shaped her as an athlete and a person.

    Like many young athletes, Ella faced my share of challenges. Mental blocks and anxiety before big meets were standard, but she learned how to channel that nervous energy into performance fuel. Competing taught her resilience, confidence, and how to face adversity head-on. 

    While Ella didn’t personally face many gender-specific obstacles in track, she’s witnessed how including biological men in women’s events has impacted others in the sport. More personally, she experienced inappropriate behavior from a college coach—comments about her and her teammates’ bodies and social media that made them uncomfortable. These are challenges their male counterparts often don’t face, and it highlights the work still needed in protecting and supporting female athletes.

    Being an athlete gave Ella confidence that permeates every area of her life. It taught her that hard things are worth doing and that challenges are meant to be met, not avoided. That mindset has been constructive as I transition from athlete to intern and into the sports business world.

    After her sophomore year, Thomas decided to leave her D1 track program and transfer to her hometown college, the University of Oregon. Soon after she arrived, she was offered the opportunity to be an athletic intern, specifically with the UO women’s track and field team. This position allows her to stay involved with the sport that has shaped her into who she is today.

    What has surprised Thomas the most in her transition is how transferable her athletic skills are— Thomas stated “especially my work ethic, comfort under pressure, and ability to say “yes’ to opportunity. I now work in an environment where I understand the mindset of athletes and staff alike. That gives me a unique perspective and allows me to show up in a way that’s both professional and empathetic.” 

    “In my current role, I have the privilege of working with women’s track and field, which holds a special place in my heart. Giving tours, sharing my story, and building connections helps foster a strong community around women’s athletics. Still, there’s so much room to grow. Increased media coverage and advertising for women’s sports would elevate visibility and the respect and opportunities these athletes deserve” – “Being in the sports industry now, I’m even more passionate about it than I was as an athlete. I’m surrounded by driven, hardworking people who constantly push me to grow. It’s a rewarding space, and I feel incredibly grateful for where I am today.” 

    When I asked Ella what advice she could give young female athletes, she said, “Work hard, and don’t compare yourself to others. Everyone’s path is different—and yours is powerful, just as it is.” 

  • The Stars of Women’s NIL

    The Stars of Women’s NIL

    Over the past few years, introducing NIL deals (Name, Image, and Likeness) has revolutionized college sports. NIL has allowed student athletes to monetize their personal brands. This change has impacted female athletes, who have historically faced significant challenges in exposure and financial opportunities compared to male athletes. Female athletes have seized this opportunity to make an impact both on and off the field. 

    The introduction of NIL has opened numerous opportunities for female collegiate athletes. Contrary to people’s initial expectations, women’s sports have seen a surge in popularity and financial opportunities through NIL deals. This shift benefits the athletes themselves and raises awareness of women’s sports as a whole. 

    Female athletes are using their growing platforms to challenge the traditional norms and expectations historically associated with female athletes. They are able to showcase both their athletic and personal brands to attract fans who want to hear their stories and celebrate their successes. This allows them to present an image of themselves as strong, multifaceted individuals. 

    In the past year, we’ve seen exponential growth in the number and value of NIL deals for female athletes. During the 2023/24 season, women made up 52% of the top 100 college athletes with the highest number of NIL deals– a 14% increase from the previous year. This trend has continued into 2025, with female athletes consistently securing high-value partnerships and breaking new ground in brand collaborations. 

    Several women have emerged as leaders within the NIL space. 

    Olivia Dunne: (Gymnastics, LSU)

    Dunne is the top earner, earning an estimated $4.2 million. Her social media influence is crucial to her global reach, with around 13 million followers on her platforms. She collaborates continuously with brands such as American Eagle and Vuori. 

    Flau’jae Johnson: (Basketball, LSU)

    Johnson has made a significant impact on and off the court. Her earnings are estimated at 1.5 million. With her unique background as an athlete and rapper, she has made herself a sought-after partner for diverse brands. 

    The success of these female athletes in the NIL space goes beyond financial gains. They continue to reshape perceptions of women’s sports and open doors for future generations.

  • Analyzing Infographics 

    Analyzing Infographics 

    This infographic’s title, ‘Top $$$$ Athletes by Gender,’ is prominently displayed at the top in bold text, immediately grabbing readers’ attention. The font and positioning of the title make it easy to grab readers’ attention. In the middle, supporting statistics compare the top earners of male and female athletes in the middle of the graphic. This graphic has done a good job of effectively guiding the viewer’s eye to individual rankings and deeper insights. 

    The graphic’s striking color choices ensure the data and information are easily read. Yellow and gold often symbolize wealth, making them a fitting color scheme for a financial comparison. The white and black comparison on the yellow also helps clarify the information sections. 

    Looking at this infographic, I noticed how visually appealing it is. There is a good distinction between visuals and writing. I like how neither overpowers the document, allowing it to be easy on the eyes and straight to the point. 

    This infographic did a good job of telling a story with the data they wanted to represent. It makes a strong statement about gender pay disparity in sports without including long explanations to explain further. 

    • The data is also contextualized through key insights, including the note that Grand Slam tennis events offer prize money that highlights an exception for the key trends of total earnings. 
    • It is shown visually that only 2 of the highest-paid athletes are women, reinforcing the overall message of gender imbalance in overall sports earnings. 

    This infographic showcases female athletes’ strength, speed, and skill by presenting world athletic records visually engagingly. The graphic is divided into three sections based on the Olympic motto: 

    • Citius (faster) – sprinting and distance running events 
    • Altius (higher) – jumping events 
    • Fortius (stronger) – throwing events and heptathlon 

    This structure organizes information logically, allowing readers to grasp women’s dominance in various sports. Bold numbers emphasize key records, making vital statistics easy to see. 

    The three distinct color blocks (yellow for speed, blue for heights, and orange for strength) help differentiate the different event categories. There is a contrast between the text and background, which ensures easy readability without having to overview the reader. 

    Using athlete illustrations brings movement and energy to the design, ensuring that the infographic remains engaging rather than data-heavy.

  • The Exciting World of Women’s Sports: 2025 Highlights 

    The Exciting World of Women’s Sports: 2025 Highlights 

    The Exciting World of Women’s Sports: 2025 Highlights 

    As we dive into 2025, the women’s sports calendar is packed with exciting events and groundbreaking developments for female athletes. From international tournaments to league milestones, here’s a look at what is happening in the world of women’s sports right now. 

    WNBA Expansion Draft

    The WNBA continues to make headlines with its highly anticipated expansion draft on March 15. The league is adding two new teams, the Golden State Valkyries, which is set to play this year, and a team in Toronto that will begin playing in 2026. This expansion sets a significant milestone for women’s basketball, increasing the league to 14 teams and allowing new opportunities for players. This draft is generating buzz among fans and analysts, with speculation running high about which players will form the core of these new and upcoming franchises. 

    Alpine Skiing World Cup Finals

    The Alpine Skiing World Cup circuit ends with the March 16-24 finals in Sallbach, Austria. American skier Mikaela Shiffrin is on the brink of breaking more records as she works to win her eighth overall World Cup title. The competition in slalom and giant slalom events is expected to be highly competitive, with rising stars from Italy and Switzerland coming to challenge established champions. 

    NCAA Women’s Basketball March Madness 

    College basketball across the nation is heating up as March Madness approaches. This year, the women’s tournament, starting March 19, is attracting unprecedented attention. Due to a new TV rights deal, the women’s tournament receives equal funds with the men’s competition for the first time. Analysts are predicting record-breaking viewership, especially with emerging rivalries and standout performances. 

    Rising Stars and Record Breakers

    • In tennis, 18-year-old Coco Gauff has started her year off strong, winning the Australian Open and setting herself up for a career Grand Slam. 
    • Swimmer Katie Ledecky recently broke her record in the 1500m freestyle. 

    Media Coverage and Sponsorship Growth

    The landscape of women’s sports continues to evolve positively regarding media coverage and sponsorship. A recent report shows that investment in women’s sports sponsorship has grown by 20% compared to last year. Major brands are beginning to recognize the value and reach of women’s sports, leading to increased deals and visibility. 

    Streaming platforms are playing a crucial role in this growth- with dedicated channels for women’s sports seeing a surge in subscriptions. This increased accessibility introduces more fans to a wide range of women’s sports, from mainstream competitions to niche events.

  • The Media’s Role in Boosting Women’s Sports Viewership and Popularity 

    The Media’s Role in Boosting Women’s Sports Viewership and Popularity 

    Over the past few years, women’s sports viewership and popularity have significantly increased. From expanded TV broadcasts to the drastic rise of streaming platforms and the power of social media– the media has played a massive role in reshaping how women’s sports are perceived, celebrated, and consumed. This change has impacted the public profile of female athletes and created new opportunities for the media to join the growing audience. 

    A Look at the Numbers: 

    NCAA Women’s Basketball Tournament: The 2023 NCAA Women’s Basketball Championship game between LSU and Iowa drew almost 10 million viewers– making it the most-watched NCAA women’s game in history. This game represented a 103% increase from 2022 and passed viewership numbers for some NBA playoff games. 

    FIFA Women’s World Cup: The 2023 FIFA World Cup reached a record-breaking 2 billion views globally. The final drew over 75 million viewers, highlighting and showcasing its ability to captivate audiences worldwide. 

    WNBA Growth: The 2023 WNBA season was the most watched over the past two decades. The average viewership was up by 21% compared to the 2022 season. The league’s overall increased visibility on networks like ESPN and ABC has played a significant role in its overall growth. 

    Tennis Milestones: At 19 years old, CoCo Gauff won the 2023 US Open, which led to the most viewed tennis final ever on ESPN, with a total of 3.4 million views, a 92% increase from 2022. 

    Streaming Platforms and Social Media:

    Streaming services such as ESPN+, Amazon Prime Video, and Peacock have provided numerous ways to access women’s sporting events. In 2022 alone, women’s collegiate and professional sports combined over 22,000 hours of streamed coverage. This accessibility has allowed fans to follow their favorite teams and athletes closer than ever before. 

    Social Media platforms like Instagram, TikTok, and X have become powerful tools for promoting women’s sports. Athletes such as Naomi Osaka, Megan Rapinoe, and Angel Reese use these platforms to connect directly with fans, allowing them to share moments in their personal lives to draw a more significant connection with their audience.  

    The media’s influence on women’s sports cannot be overlooked. From record-breaking viewership numbers and viral social media moments, positive media attention has increased visibility, engagement, and investment in women’s athletics. 

    While there are still challenges, such as airtime and financial support– the progress made so far is undeniable. Female athletes continue to prove they can captivate audiences as much as male athletes when given the platform they deserve.

    https://www.forbes.com/sites/lindseyedarvin/2023/10/31/media-coverage-for-womens-sports-has-nearly-tripled-in-five-years-according-to-new-research/

  • Nike’s ‘So Win’ Campaign Takes the Super Bowl LIX by Storm 

    Nike’s ‘So Win’ Campaign Takes the Super Bowl LIX by Storm 

    After a 27-year hiatus, Nike returned with its groundbreaking “So Win” campaign during Super Bowl LIX’s commercial break. The “So Win” campaign highlights female athletes’ achievements and challenges– making a powerful statement on the world’s biggest advertising stages. Since Sunday, the campaign created by Wielden+Kennedy has obtained the 2025 Super Clio Award for creative excellence in Super Bowl advertising. 

    The minute-long campaign was all women’s and featured nine of the most renowned female athletes: Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Alexia Putellas, Sha’Carri Richardson, Aryna Sabalenka, JuJu Watkins, A’ja Wilson, and Sophia Wilson. 

    Doechii, a recent first-time Grammy Award winner, narrates the ad while confronting the double standards and limitations female athletes face in sports. The commercial continues challenging these norms, showing female athletes they should challenge them. It inspires female athletes to defy expectations and dominate within their respective fields. 

    The “So Win” campaign has become the most-watched ad during the big game. It has also gone viral on social media platforms, with millions of shares, likes, and comments on Instagram, X, and TikTok. Hashtags like #SoWin and #NikeWomen continue to trend globally, allowing users to express their own stories about overcoming adversity in sports.  

    Celebrity figures outside the sports world have begun sharing this significant message on their platforms. Michelle Obama has praised the ad for its inspiring and empowering message to young girls. Reese Witherspoon shared the commercial, calling it a ‘game-changer for women’s representation in advertising”. 

    This campaign arrived at a pivotal moment for women’s sports. As Sabrina Ionescu stated, “Women’s sport isn’t the future; it’s right now.” The “So Win” anthem tapped into the undeniable energy surrounding today’s women athletes, reflecting a more significant cultural shift toward greater recognition of support for women in sports. 

    For Nike, this campaign represents more than just advertising. It is a statement of their values and strong commitment to the stories of athletes. By joining this cultural movement, they as a brand, are supporting women and reinforcing their strong position as a leader within the sports industry. 

    “So Win” is a powerful statement on the state of women’s sports worldwide—it calls for action for athletes everywhere. Celebrating the achievements of women athletes and challenging society’s expectations, Nike is elevating these women and inspiring the next generation to push past the boundaries set for them and rewrite women’s sports perception and industry.  

    https://about.nike.com/en/newsroom/releases/nike-so-win-brand-anthem

  • Nike’s CSR Initiative: The “Dream Crazier” Campaign 

    Nike’s CSR Initiative: The “Dream Crazier” Campaign 

    Nike has been a leader in promoting gender equality, focusing on empowering female athletes. One of its most impactful CSR initiatives was the “Dream Crazier” campaign launched in 2019. This campaign aims to challenge stereotypes, advocate for equal opportunities in sports, and celebrate female athletes. 

    The “Dream Crazier” campaign extends Nike’s ongoing commitment to diversity and inclusion in sports. It was released as a follow-up to the brand’s “Dream Crazy” campaign with Colin Kaepernick, which focused on social justice. This campaign shifted the focus to women, aiming to combat gender bias within the sports industry. 

    The campaign, narrated by Serena Williams, highlights the struggles and triumphs of female athletes who have been called ‘crazy’ for pushing boundaries. This campaign has featured athletes such as: 

    • Simone Biles for breaking records despite the criticism she has received 
    • Ibtihaj Muhammad for competing while wearing a hijab 
    • Caster Semenya for fighting for her right to compete 
    • Megan Rapino for advocating for equal pay and LGBTQ+ rights 

    Nike decided to showcase these athletes to address deeply rooted biases and reinforce the message that women’s ambition in sports should be celebrated. 

    Nike’s Communication Strategies: 

    Video Storytelling: 

    To show emotion in the campaign, Nike released a 90-second commercial that aired for the first time during the 2019 Oscars. The ad featured strong and inspiring visuals and Serena Williams’s powerful narration. 

    “If we show emotion, we’re called dramatic. If we want to play against men, we’re crazy. If we dream of equal opportunity, we are delusional. But a woman running a marathon was crazy. A woman boxing was crazy. Coaching an NBA team– crazy. Until we did it.” 

    Social Media Engagement: 

    Nike used social media platforms like Instagram, X, and YouTube to reach as many people as possible. It used the hashtag #DreamCraizer to encourage the public to participate in the campaign. This hashtag allowed other athletes to share their dreams and aspirations that were perceived as ‘crazy.’ The campaign’s video was also shared online and generated millions of views within a few days.  

    Influencer and Athlete Advocacy: 

    Nike strategically used high-profile athletes in this campaign to extend its reach as much as possible. Serena Williams, a long-time advocate for women in sports, was the campaign’s first ambassador and narrator. Other athletes, like Billie Jean King, joined the conversation to reinforce the brand’s overall message. 

    Brand Activations and Engagement: 

    Beyond spreading the campaign online, Nike enforced the campaign’s impact by donating and supporting non-profits and organizations that focus on inclusion in women’s sports

    • Funded girl’s sports programs in an attempt to increase participation 
    • Partnered with coaching organizations to support female leadership in sports 
    • Launched the Nike Training Club program focused on empowering young female athletes

    This campaign was very successful for Nike as a brand and for its overall cultural influence. It received a substantial audience reception and was praised for its authenticity, representation, and emotional impact. There was a massive reach and increased engagement on their social media platforms. 

    However, with all successes comes criticism. Skeptics questioned Nike’s commitment to women’s rights regarding their allegations about unequal pay for female-sponsored athletes. This shows the importance of ensuring the company’s policies consistently back corporate social responsibility messaging.  

    https://www.forbes.com/sites/abinlot/2019/02/28/nike-and-serena-williams-inspire-women-to-dream-crazier-with-new-campaign/

  • The Role of Female Coaches and Executives in Shaping the Sports Industry 

    The Role of Female Coaches and Executives in Shaping the Sports Industry 

    Women continue to impact sports leadership– breaking barriers as coaches, general managers, and executives. While men have historically dominated the sports industry, female leaders are reshaping the game on and off the field. 

    Female coaches have continued to gain ground in professional and collegiate sports, proving that leadership and strategic intelligence are not limited by gender. Notable figures like Becky Hammon, the first full-time female assistant coach in the NBA and now a head coach in the WNBA, have paved the way for others. In the NFL, Katie Sowers became the league’s first female coach to appear in a Super Bowl, laying a foundation for future generations. 

    Even though women have made considerable strides in the sports industry, they still face many challenges, including limited opportunities and biases regarding their ability to lead male athletes. However, their increasing presence in coaching roles signals progress toward a more inclusive sports industry. 

    Beyond coaching, female executives are making their mark in front offices. Kim Ng, who became the first general manager in MLB history with the Miami Marlins, exemplifies the growing influence of women in high-level decision-making roles. Meanwhile, Cynt Marshall, CEO of the Dallas Mavericks, has been instrumental in transforming the franchise culture and promoting diversity. No women or people of color were in leadership when she joined the organization. Within three years, the 14-person executive team became nearly 50% women and 50% people of color. 

    Women in executive positions are not only symbolic figures; they drive innovation, advocate for diversity, and make key business decisions that shape the future of sports. As leagues and teams strive for inclusivity, female leaders prove they belong at the highest sports management level. 

    Despite the tremendous progress made, there is still room for improvement. Women continue to face difficulties in leadership roles, from outdated stereotypes to a lack of mentorship and promotion opportunities. However, organizations prioritizing diversity and inclusion are helping accelerate change within the industry. 

    The NFL’s Women Careers in Football Forum and the NBA’s Women in Basketball Operations Program are helping develop the next generation of female leaders. As media coverage of women in leadership grows, young girls can see more role models within the industry. 

    The rise of female coaches and executives continues transforming the sports industry, proving that leadership knows no gender. With continued mentorship, advocacy, and opportunity, women will play an even more significant role in shaping the future of sports. As more doors open, the industry moves closer to true equality. One hire, one promotion, is one breakthrough at a time. 

    https://www.si.com/nfl/2020/02/02/katie-sowers-49ers-bio-first-female-super-bowl-coach

    https://www.womenshealthmag.com/life/a63386096/women-coaches-nfl/

  • Non-Profits Helping Young Female Athletes Succeed 

    Non-Profits Helping Young Female Athletes Succeed 

    Numerous nonprofits attempt to change the light shed on female athletes within the sports industry. By celebrating women’s equality, amplifying voices, and providing numerous resources for female athletes, these organizations are helping diminish the long-standing barriers and challenges this industry upholds. They fund programs whose main priority is to support young girls in sports and advocate for media coverage and equal pay—nonprofits continue to play a crucial role in driving meaningful change. 

    Women Sports Foundation (WSF) 
    WSF is an organization that plays a prime role in driving change for female athletes. It is dedicated to developing the lives of women and girls through physical activity and sports. Tennis legend Billie Jean King founded WSF in 1974 and has been one of the pioneering forces in promoting gender equality in athletics. WSF has three mission goals: advocacy, education, and support. 

    Their organization has numerous programs that allow them to attain their goals. Sports 4 Life was launched in 2014 in collaboration with ESPNW. This program aims to increase the participation and retention of African-American and Hispanic girls in youth sports programs. Other companies that are adding their support to this program are Gatorade and Michelob ULTRA. Another program they have launched is the WSF Athlete Ambassador Program. This collaboration with Delta Airlines connects professional, Olympic, Paralympic, and collegiate women athletes and business leaders nationwide. The ambassadors in this program receive training and educational tools to help engage young girls meaningfully and actively. WSF will host events, including a girls’ sports clinic that teaches sports skills and a panel featuring their ambassadors to help inspire these young girls. 

    Girls On The Run
    Girls on the Run focuses on girls’ needs and pressures as the world changes. They help address the data showing that girls’ mental health and physical levels have declined over the past decade. Their prime mission is to assist girls in building their confidence and discovering the joy of movement. Each year, Girls on the Run works with over 200,000 girls nationwide who learn to love the experience of physical-based positive youth development. The organization is partnered with Adidas, Healthy Futures, BAND, and the sorority Gamma Phi Beta to spread awareness about their goal and mission to help the youth build their athletic confidence. To create campaigns, they partner with Fleet Feet, Sparkling ICE, Genesis, TRUE Citrus, and many others to reach as many girls as possible from coast to coast. 

    By amplifying women athletes’ stories, challenging barriers, and creating positive pathways for girls’ participation in sports, these nonprofits are helping to rewrite the narrative of what it means to attain athletic achievement. Their efforts not only boost the confidence of individual athletes but also inspire future generations to dream big and push for their personal athletic goals. 

    https://www.girlsontherun.org/

  • Erin Andrews and Her Impact on Women in Sports 

    Erin Andrews and Her Impact on Women in Sports 

    For as long as people can remember, the sports broadcasting industry has been predominantly male-dominated. Erin Andrews is a trailblazer in this field and has changed the narrative, paving the way for other women to succeed. Andrews is one of the most recognizable faces in the industry. You probably recognize her from FOX Sports, where she covers NFL games alongside her peers. Andrews continues to inspire numerous women to pursue careers in sports media. 

    Erin Andrews’ career is the blueprint for where passion, hard work, and perseverance can take you. She started her sports broadcasting journey after graduating from the University of Florida in 2000. She was a freelance reporter before ESPN hired her as a correspondent in 2004. By 2012, she was hired by FOX Sports, eventually becoming their lead NFL sideline reporter. She continues to gain widespread recognition for sideline reporting and covering anything from NFL games to the MLB World Series. 

    Andrews’ most significant contribution to the sports world is the increased visibility she has brought to women in sports media. When she started her career, female sideline reporters and commentators were unfamiliar and often hired for secondary roles within networks. Her rise to success has challenged these outdated norms, showing that women can hold their own in a field that was traditionally dominated by male figures. Today, women like Charissa Thompson, Melissa Stark, and Amanda Balionis are thriving in the sports broadcasting industry, building on the foundation Andrews laid. 

    With all the success Andrews has had has come challenges and hardships. In 2008, she was the victim of a highly publicized stalking incident. Videos of Andrews were taken of her in her hotel room in Nashville, Tennessee, without her knowledge and spread online. Andrews refers to this event as one of the most challenging times in her career. Since then, she has advocated for gender equality and stronger privacy protections. She returned from this experience stronger and showcased her strength to the world while shedding light on women’s daily struggles. Today, she continues to advocate for equal pay for women and representation. 

    Erin Andrews’ impact on the sports world goes far beyond her work and accomplishments as a sports reporter. She is a testament to the fact that success in the sports field requires talent, resilience, and determination. Andrews’ trailblazing career constantly redefines what is possible for women in sports and inspires future generations of aspiring female sports reporters. Her legacy is a reminder that breaking down these barriers is not just about individual success— but about opening doors for others to walk through. 

    https://www.foxsports.com/personalities/erin-andrews/bio

  • The New Wave of Shining Light on Female Athletes

    The New Wave of Shining Light on Female Athletes

    Game Changers: Shining a Spotlight on Women Making Waves in Sports

    Over the past few years, there has been a significant increase in support and viewership for women’s sports and athletes. Female athletes continue to enter the spotlight, and audiences are paying attention like never before. One of the main reasons for this change is the difference in broadcast rights, sponsorships, and partnerships. Using the visibility that women are getting now is helping change the game for the better. This increase in viewership reflects a more significant cultural movement toward representation and is celebrating new talent. Conversations about gender equity and inclusivity have continued to push organizations and sponsors to recognize the talent of these female athletes. This is due to social media’s power to amplify and promote female athletes’ voices and stories. Platforms such as Instagram, TikTok, and X have allowed these athletes to build upon their brands, connect with fans, and share their journeys on the field or court and in their personal lives. The opportunities social media has given these athletes increase the loyalty of their fans and encourage them to advocate for more significant investments in women’s sports. Athletes such as Caitlin Clark, Simone Biles, Paige Bueckers, and Juju Watkins are just a few of the athletes who continue to push this new appreciation for women athletes. 

    I decided to write my blog about women in sports because they are finally starting to receive the recognition they deserve in the public eye. Female athletes have been underfunded and represented within the collegiate and professional sports community for years. I will be able to use this blog as a platform to highlight star athletes, organizations, and stories that haven’t been brought to the forefront of the conversation. Highlighting gender inequality and inclusivity and inspiring the next generation will hopefully allow readers to appreciate this new era of sports. I am excited to share personal and organizational stories as well as the different ways women’s sports have continued to make their way into the forefront. 

    https://theconversation.com/is-this-the-dawn-of-a-new-era-in-womens-sports-227216